Well, lets start with the paper which is the same paper we use for our business cards which makes much of what I am going to say a reiteration of what you will find there. These cards… are not your every other internet store bought postcard. They mean business; and it’s because of the paper. All of our cards start out right with a 16pt stock and it is for this same reason that they are successful at leaving an impression with your customers. We get more positive feedback on the heft of them than finish and color combined. You will find that many of our colleagues in the industry will look to sell you a 12pt stock or maybe even 14pt stock as a better value. This is not a better value unless you are also getting to hand pick a premium stock with a defining characteristic, but more on this somewhere else later. These bargain cards typically wont hold up in the post, let alone make a good impression with your customers when they get there. And what are you paying for if not just that?
Now onto the process… and I mean that in more ways than one. For the most part, as there are always exceptions, our cards are printed using Van Son Inks. This isn’t some paid endorsement or ploy its just the truth and many of you will probably find it irrelevant information, but this actually is another big difference when it comes to quality. Our 35+ years of putting ink on paper have allowed us to trial many different brands, but we feel that Van Sons just produces a consistently superior image in terms of how vibrant, sharp, and true to color it is.
The last thing we do to these cards is apply the finish, well other than cut them up and box them that is. We are offering only two flavors of finishing here for the moment, but we will probably add another product to allow for truly uncoated cards in the raw in the future. These finishing options are exactly what you’d expect. The Matte option is a dull coat varnish which leaves the cards coated and thus protected, but without a high sheen. The Shiny option is a UV cured varnish that leaves the wet high gloss optics. We also can mail merge postcards, and optionally post them for you, but we must custom quote these jobs. If you need these services please fill out and submit a contact form and we will be more than happy to give you our best price.